GIVE YOUR ANIMATION VIDEOS
THE ATTENTION THEY DESERVE!
The first spot you’ll want to upload your animation videos to is YouTube. As the second largest search engine, it’s imperative for your brand to use YouTube to showcase your videos.
Once your videos have been added, YouTube makes sharing them a breeze!
There are several ways to share a video on YouTube.
You can share a video by copying and pasting a link, like in an email message. You can share the video on your social networks (e.g. Facebook, Twitter). YouTube allows you to embed your video on a different site, like your own website or blog. You can even enter a recipients email address and YouTube will send out the video.
When distributing your videos, social channels are your best friend. You’ll want to post on Facebook, Google+, Twitter, Tumblr, Pinterest, and LinkedIn.
Distributing your videos to your social media audience is easy and allows you to present your marketing message in a fun and creative way. The videos make your audience feel at ease and less intimated. They feel a connection with you and your brand.
Because buyers now go through nearly 70% of the buying process independently before ever talking to sales, it’s important to include your videos on your website so that you can make more of a connection. When visitors feel like they have a connection, you’ll have an easier time getting them to work with you.
Also, embedding your videos on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. This ultimately means that if your viewer’s click and watch your videos, it makes your site content more sticky, and thereby more likely to appear in Google search results because you can hold the attention of interested viewers.
In a GetResponse study of nearly a billion emails, those containing a video had a 96% higher click-through rate when compared to non-video emails.
This staggering increase in engagement with the inclusion of video makes adding your videos in your email campaigns a no brainer!